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LOS ANGELES, Dec 4 : The Los Angeles 2028 Olympic and Paralympic Games organizing committee said it had surpassed $2 billion in domestic sponsorship revenue, putting it on track to be among the most commercially successful Games in the history of the Olympic movement.
LOS ANGELES :Los Angeles 2028 organisers joined Oklahoma City officials on Monday to mark 1,000 days until the Olympic opening ceremony and said preparations are advancing to stage softball and canoe slalom events in the city as part of the Games.
RIYADH: The Esports World Cup Foundation has expanded its New Global Sports Conference 2025 program, confirming additional speakers, new content tracks, and event design updates for its return to Riyadh on Aug. 23-24.
LOS ANGELES :Los Angeles 2028 Olympic and Paralympic Games will, for the first time in Games history, allow venue naming rights, organizers said on Thursday, unveiling Comcast and Honda as inaugural partners in a move aimed at boosting commercial revenues.
Organizers of the Los Angeles Olympics will sell naming rights for a handful of its venues in deals expected to bring multiple millions of dollars to the 2028 Games while breaking down the International Olympic Committee's long-sacrosanct policy of keeping brand names off its arenas and stadiums.
Organizers of the Los Angeles Olympics will sell naming rights for a handful of its venues in deals expected to bring multiple millions of dollars to the 2028 Games while breaking down the International Olympic Committee's long-sacrosanct policy of keeping brand names off its arenas and stadiums.
LOS ANGELES :LA28 Chairman Casey Wasserman on Friday defended President Donald Trump's controversial decision to name himself head of a White House task force for the 2028 Los Angeles Olympics, saying it reflected the federal government's commitment to the Games.
President Donald Trump signed an executive order on Tuesday that formed a White House task force for the 2028 Summer Games in Los Angeles.