Shopping then and now: What's in store for the retail industry?
The global e-commerce market is expected to reach $6.3 trillion in 2023. By next year, 21 percent of total retail sales will be made digitally. These sales are increasingly taking place on social media platforms, reaching over $900 billion there this year. One US company is trying to capitalise on this trend. We speak to Armand Wilson of Whatnot, a "shopatainment" app founded in California in 2019 and worth $3.7 billion.


