Esports World Cup Foundation selects 40 clubs for $20m partner program
RIYADH: The Esports World Cup Foundation announced the top 40 esports clubs that have been accepted into the EWCF Club Partner Program, an industry-leading initiative designed to promote the growth of esports organizations. The $20 million program will offer chosen clubs up to $1 million in funding to expand their brand and grow their global audience through innovative content and marketing campaigns, leading up to and throughout the Esports World Cup 2025. Faisal bin Homran, chief product officer at the Esports World Cup Foundation, said that the organization’s mission is to build a sustainable future for esports clubs worldwide while creating opportunities for organizations from some of the world’s fastest-growing markets. “This year’s 40 partnered clubs represent a diverse and dynamic cross-section of global esports, spanning legacy organizations, rising stars and global powerhouses that collectively define the rich history and the rapidly evolving future of the industry. By investing in their growth, the program will enable clubs to expand their audience and reach, strengthen their brands and gain greater visibility through fan-first content, shaping the future of esports as a global sport and mainstream entertainment.” The 40 partner clubs, reaching more than 300 million fans, will drive global growth by creating compelling experiences and content that deepen their connection with fans worldwide, including behind-the-scenes production, player documentaries and live fan experiences that excite their communities.
