Ukrainians started 2025 with a wide range of emotions and feelings, reflecting the complex realities of life in the context of war and economic difficulties. From December 19 to 24, 2024, the NGO "LEADING LEGAL INITIATIVES" conducted a large-scale sociological survey (https://ppi.international/statistic/socziologichne-opytuvannya-19-24-grudnya/), interviewing 5,000 respondents from all regions of Ukraine, except for occupied and frontline territories. Additionally, the survey was conducted among Ukrainians living abroad – in Germany, the Czech Republic, Poland, and other countries. According to the conducted research, the material conditions of many citizens remain quite difficult: 9.3% of respondents reported that they do not have enough funds even for food. Almost 42% stated that their funds are only enough for groceries, but household expenses are a serious challenge. Another 37% of respondents have enough money for food and household expenses but cannot afford large purchases. Only 2.9% of Ukrainians reported that their financial situation allows them to live without restrictions. Despite the challenges, traditions remain important for people.