UEFA Seeks "Competitive Balance" With New Champions League 2024-25 Format
A new era in European club football begins on Thursday when the draw takes place in Monaco for an expanded UEFA Champions League featuring a radically changed format. European football's governing body is selling what it describes as "a thrilling new future" for the game on the continent with more teams playing more matches, and more prize money on offer. UEFA needs to generate hype around the new format, because there is a risk -- in the beginning at least -- that fans will find it confusing compared to the old model.


