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American Mikaela Shiffrin's bid for Alpine skiing history will inspire young fans but brands may be harder to sway as her sport fights to get a bigger share of the sponsorship pie, experts say.
Formula One world champions Red Bull claimed an early pole position on Friday with the announcement they would launch their season ahead of rivals in New York on Feb. 3.
It’s perhaps fair to say that Crans-Montana, located in the heart of the Swiss Alps, has historically been best known for its touristic appeal.
Steve Wallace, an experienced executive on numerous sport leadership teams, including the 2015 Pan American Games, has been hired as the CEO of Canada Artistic Swimming.
Switzerland's Olympic champion Beat Feuz announced on Wednesday that he would retire in January, 16 years after his debut in the Alpine Skiing World Cup.
Several Formula 1 drivers jumped ship to different teams ahead of the 2023 season. Be it for whatever reason, it is a fresh start for many as they look to rekindle their personal ambitions in the pinnacle of motorsport.
Alpine CEO Laurent Rossi gave drivers Fernando Alonso and Esteban Ocon a stern talking to after their antics during the Sao Paolo sprint race.
SAO PAULO : Daniel Ricciardo will have a three-place grid drop for his McLaren farewell in Abu Dhabi next weekend after he collided with Haas driver Kevin Magnussen on the opening lap in Brazil on Sunday.