‘It’s not about taking part, it’s about winning’ – UCI chief David Lappartient on diversity in cycling
If professional cycling is to grow, it needs to reach beyond its traditional white, male, middle-aged audiences. That’s the view of UCI president David Lappartient, shared with The Cycling Show this week. Lappartient believes that to find new audiences, it needs to offer new role models, from beyond the heartlands of Western Europe.