Eurosport’s Magnus Backstedt will join CANYON//SRAM Racing as lead Sport Director from 2023
CANYON//SRAM have announced Eurosport expert Magnus Backstedt will join their team as lead Sport Director from 2023. The 2004 Paris-Roubaix champion won stages of the Tour de France and the Giro d’Italia during his career as a road cyclist, and since retiring has managed UK cycling teams and worked as a commentator and broadcaster. Ad Backstedt has two daughters, both professional cyclists, and speaking on his appointment he admitted it was “the right time” to return to the sport as he joins at an “exciting time” for women’s cycling.
